Admit it, you’ve “showroomed” lately, even if you don’t recognize the term for the practice. In short, “showrooming” is when you go to a store to check out or compare physical products and then purchase your chosen product online at a lower price. Heck, you might have even made a mobile purchase while IN the store! Because of showrooming, many retailers now match online prices if you show them the online price (I recently saved $15 on a $50 item because Target price-matched Amazon). But the bottom line is that there is really no substitute for being able to see, touch, measure and try out the merchandise. That’s why a trip to Greenfield, Indiana is such a great idea. That’s where you can visit the University Loft showroom – all 58,000 square feet of it – to revel in the wonders of University Loft furniture for student dorm rooms, college lounges and libraries, and even home living spaces.
The University Loft showroom is part of our corporate office and production facility, where we also assemble, stock and ship University Loft’s solid wood modular furniture for student residence life and college dorm rooms. In our showroom, you’ll find dozens of showcase displays, including many of our latest and most popular furniture items for student housing. We present much of our college furniture in dorm room mockups so you can see them “in action”.
One word of warning – and actually it’s a good thing: The best place to buy University Loft student furniture isn’t via an online discounter, but directly from University Loft or your University Loft sales representative. You’ll get the best college furniture at the best value for your student furniture needs. We even have quarterly sales on many furniture items in our facility for extraordinary savings!
To schedule a factory/showroom tour, call (800) 423-LOFT today.
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”