Millions of television viewers have watched the destructive arc of Breaking Bad’s Walter White, portrayed so brilliantly by Emmy® winner Bryan Cranston. Walter White became, perhaps not ironically, a broken man thanks to a “bad” decision: to cook and sell meth. In attempting to take control of his life, he gave up his position of ethical strength. The moral? Staying strong and true to your convictions is always the better path. Take University Loft Company and our commitment to building superior college furniture, for example: we build it with a commitment to strength, durability and environmental responsibility.
Like I said in the title of this post, breaking is bad. That’s why University Loft uses only the strongest solid wood in our most popular college dorm room furniture like the Graduate Series. Our hardwood is from an environmentally-farmed timber that has been proven time and again to be stronger than the Northern Red Oak other college furniture manufacturers tout as the best choice for quality furniture material. We know better, and we use better – University Loft’s EFT hardwood! And because the trees we use are fast-growing, and because they can be tapped for a rubber-like product used in latex production during their life cycle, they are the clear environmentally-friendly choice in college furnishings.
Of course, at University Loft, we don’t stop there. We use the best construction techniques, like English dovetail joints and corner blocks in our desk and dresser drawers. We also use 3-inch by 3-inch solid wood bed posts when other manufacturers might use smaller, less durable posts.
Solid wood, superior construction and environmental responsibility. That’s the University Loft way of staying strong and true. Yes, breaking is bad, but University Loft’s college residence life furniture is very good indeed.
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”