Old School Quality Meets New Cool Innovation in University Loft Dorm Room Furniture

For Strong Furniture, Choose University Loft Instead of a Pretender“They don’t make things like they used to.” How many times have you heard that about, well, about practically everything? Usually, this is a lament about the loss of quality and craftsmanship, and, usually, it is an accurate reflection of the current state of manufacturing. Unless, of course, you are talking about University Loft Company and our student residence life and dorm room furniture.

Technically, it’s true that we don’t build things like we used to at University Loft. But in this case, that only means that we have found ways to build our furniture better and stronger and with even greater care and craftsmanship. We have continually invested in the most modern furniture manufacturing equipment and processes, employing the Toyota Way in our American manufacturing plants. We have chosen to use solid wood in most of our student furniture when our competitors so often use weaker alternatives. And we use state-of-the-art joining techniques, like English dovetail joints and mortise and tenon connections.

At University Loft Company, we also continue to innovate new products. Our Wave Chair is a great example – combining the comfort and style of a modern desk chair with the functionality of a gaming rocker. And we continue to develop “why didn’t I think of that” innovations like the swivel-out mouse tray. This is just one small example from the company that pioneered student dorm room loft beds and modular furniture.

So, no, we might not make things like we used to, but at University Loft Company, that means that we’ve found new ways to marry “old school” quality with “new cool” innovations. What else would you expect from University Loft? After all, we’re the “makers of cool” when it comes to student residence life furnishings.

To learn more about University Loft college student furniture, contact us today at 800-423-LOFT (5638).

Bob

The ULoft Blog Team

About University Loft Company and our solid wood modular residence life furniture:

Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”