What do University Loft Company CEO James Jannetides and American auto pioneer Henry Ford have in common? Better ideas. Consider this: In the early part of the 20th century, Henry Ford had one better idea after another, leading to automotive industry innovation and market dominance. In the late 1960’s, the Ford Motor Company launched its “Ford Has a Better Idea” marketing campaign, showcasing exciting products including the updated Ford Mustang. In the early 1980s, James Jannetides had a better idea – the loft bed – to enhance dorm room living and the college residence life experience. Today, Ford Motor Company and University Loft Company are market leaders with innovative products that respond to customer needs.
James Jannetides and Henry Ford have other things in common, too. According to a commentator on a PBS American Experience telecast I caught recently, Henry Ford “never ran out of ideas, and it was impossible to keep up with him.” The same can easily be said about Jannetides, and he has the patents and the innovative University Loft student furniture product lines to prove it.
The loft bed from University Loft Company – the first in Jannetides’ continuing stream of product developments for the college furniture market – is the perfect example. More than a quarter century after its introduction, today’s loft bed still stylishly fulfills its original mission: maximize space in the dorm room by creating modular furniture options for better student living.
It was a better idea then and it’s a better idea today. In the tradition of American innovators like Henry Ford, James Jannetides never runs out of ideas; and college students around the world are better for it.
Want to learn more about University Loft furniture for college residences? Contact us today at 800-423-LOFT (5638)!
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”