Cool College Furniture or Counterfeit

Have you ever noticed when you walk past the costume jewelry displays in department stores how the pieces of fake jewelry dazzle and shine like real ones? Counterfeit jewelry looks like the real thing when it is initially purchased and worn. A person can really enjoy the bling of the counterfeit and the money saved, but after a brief time of wear, the sparkle begins to fade, materials begin to fail, and the imitation jewelry ends up a loss and not an asset.

Greenfield Series wild cherry Open Loft

Greenfield Series wild cherry Open Loft

University Loft Company raises the standard in durable, quality college furniture, and you won’t find any counterfeit here. When you purchase dorm room furniture from University Loft, you are getting the real thing – not a cheap imitation. Our commitment is to deliver an extraordinary product that garners a long-term relationship.

Competitors have tried to imitate our product, but nothing comes close to the long lasting, highly durable, quality student furniture we produce.

ULC's Tennessee Upholstery Plant Manager Ronald demonstrating upholstery process.

ULC’s Tennessee Upholstery Plant Manager Ronald demonstrating upholstery process.

Don’t settle for a counterfeit that fails and falls apart briefly after purchase. Join the LOFT family of customers and get the best cool college furniture that will be enjoyed for generations to come from University Loft Company.

If you have any questions, please contact us or give us a call at 1.800.423.LOFT (5638). You can also see more of our college furniture by viewing our catalogs. Have a blast as you look around!

Until next time ~ Ginger Bock

University Loft Company is a leader in the furniture industry and continues to create innovative products. Founder and CEO, James Jannetides’ continual drive and determination is the force behind University Loft Company. His example as an extreme visionary has been a wellspring of encouragement and inspiration to many.