It’s hard to miss the ads: “Ford. Built to Last.” And Chevy trucks’ “Like a Rock”. In the American vehicle market, durability matters. It’s reasonable for drivers to expect that their automobiles will outlast their monthly payments. In the college residence life furniture market, durability matters, too. College and university furniture buyers and residence life administrators want to feel confident that the dorm room furniture they buy for students will outlast the average stay at college. Perhaps even serving several generations of students. Those same buyers appreciate University Loft student furniture. Why?
University Loft Furniture is Solid Wood
Not just solid wood, but solid wood that’s stronger than Northern Red Oak, generally known to be among the strongest furniture building material around. ULoft dorm room furniture uses Hevea Brasiliensis, a fast-growing, environmentally sustainable hardwood that looks like oak but performs even better, year after residence-hall year.
University Loft Furniture Uses Better Construction Techniques
Ask furniture makers to name the best quality furniture joining techniques, and they’ll almost certainly say English dovetail joints and mortise and tenon joints, depending on the project. University Loft uses both to make sure our residence life furnishings stand up to all the punishment college students can dish out.
University Loft Furniture Goes the Extra Mile
Some college furniture manufacturers cut corners. We reinforce them with corner blocks in our desks and dressers. We also use super-strong full-extension drawer glides.
Yes, quality and durability add up to exceptional value. Car makers know this and promote build quality to car buyers. University Loft knows it, too. Our customers demand it because their students can be awfully tough on dorm room furniture. And we demand it of ourselves because it’s the right way to build top-value dorm room furniture for college.
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”