Trees
Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
The Student Furniture Recipe for Success from University Loft
We recently bought a juicer for my household. You know, one of those super-fast spinny contraptions that extracts nutrient rich juices from fruits and vegetables so we don’t actually have to eat carrots and celery and kale – oh my!). As we tried out different recipes to help us achieve our nutrition goals, it occurred [...]
Like Sunshine on a Cloudy Day, University Loft Student Furniture Makes You Feel Good
It’s a cloudy day. Third one in a row. Cold. Gray. Windy and drab. Eeyore might revel in the gloom, but for the rest of us, it’s a bummer. And then the clouds part and there’s a bright shining orb in the sky. Why…it’s the sun! Hallelujah! It breaks through the drear like, well, like [...]
You’ve Got to Stand for Something (and University Loft Stands for the Best in Green Student Furniture for College Housing)
Remember Aaron Tippin’s country song, “You’ve Got to Stand for Something”? The kicker to that lyric is… “or you’ll fall for anything.” At University Loft Company, we stand for many things in solid wood modular student furniture – top quality; superior construction; better design, comfort and functionality – and all these essential qualities are present [...]
University Loft’s Green Student Furniture Story is an Open Book
Why don’t some student furniture manufacturers talk much about the materials that go into their furniture for college and university student housing? Maybe its because they aren’t as proud of how their products are made as we are at University Loft Company. ULoft student furniture is made from solid wood and is strong enough to [...]
What Kind of Tree Would You Be?
There has been some recent attention to unusual essay questions on college admissions applications. Here’s an example reported to be from University Loft student furniture customer Brandeis University: “Imagine you have to wear a costume for a year of your life. What would you pick and why?” What might seem an odd question is meant [...]
Turning the Dorm Room Into a Modern Indoor Treehouse with University Loft Furniture
I never had a treehouse, but always wished I had. Even after becoming an adult, I imagined that living aloft would be cool, my fervor fueled by a trip to Disney World some (mumble mumble) years ago, where I toured the Swiss Family treehouse (inspired by the Disney film, Swiss Family Robinson). The Robinson family’s [...]
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