Trees
University Loft Helps College Students of Tomorrow Go Green
Arbor Day is important to our planet and it’s important to University Loft Company. It’s also near and dear to University Loft’s CEO James Jannetides. Every year, Jannetides and ULoft find ways to celebrate Arbor Day, most often in the traditional sense – by planting trees. But it’s not just University Loft and our employees [...]
Three Reasons University Loft is a Class Act On and Off Campus
Sure, at University Loft, we like to sell superior quality dorm room and residence life furniture to colleges and universities. And we’ve sold a lot of student furniture over the last quarter century or so. But there’s something more important to us than selling by the numbers: we want to sell furniture for college with [...]
The Old College Try? Not Good Enough for Yoda (or University Loft)
You’ve probably heard the expression, “giving it the old college try”, right? It’s usually interpreted along these lines: expending your best effort in an attempt to accomplish something. Sounds great, right? Something to be proud of, the kind of effort that would improve nearly everything. But at University Loft Company, we prefer the wisdom of [...]
Cause and Effect: Buying University Loft College Dormitory Furniture Creates a Better Residence Life Experience
One thing leads to another, right? Cause leads to effect. This truth, of course, can be good or bad. Take the world of student furniture manufacturing, for example. It would be easy to take the too-commonly-traveled path of inferior materials and poor craftsmanship. After all, a bed’s a bed, a desk is a desk, and [...]
University Loft’s Green Story Can Be Found in Every Student Furniture Product Catalog
If you’ve followed this blog for long, you know that University Loft is an American student housing furniture company with a strong commitment to our worldwide environment. Case in point: During a recent visit to the University Loft headquarters, I couldn’t seem to find company founder and CEO James Jannetides. When James finally appeared, it [...]
Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
The Student Furniture Recipe for Success from University Loft
We recently bought a juicer for my household. You know, one of those super-fast spinny contraptions that extracts nutrient rich juices from fruits and vegetables so we don’t actually have to eat carrots and celery and kale – oh my!). As we tried out different recipes to help us achieve our nutrition goals, it occurred [...]
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