student housing
Sweet Dreams Are Made of This: University Loft Makes Better-Built Student Beds
College students across America and around the world have plenty on their minds and might not always sleep soundly or as much as they should. But with a top-quality solid wood bed from University Loft beneath them, they should have one less thing to worry about and more easily enjoy sweet dreams. Here’s why: University [...]
Posters on the Dorm Room Wall? University Loft Has Outlasted Them All.
This is just a guess, but I’ll bet at least 3 out of 10 college males in 1976 had a dorm room wall adorned by that famous poster of Farrah Fawcett in the red swimsuit. The poster was so popular (the biggest seller of all time) and so iconic that Farrah’s swimsuit was added to [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Safety Matters: University Loft Beds Are Designed and Built to Help You Rest Easy
University Loft is known for our innovation in student residence and dorm room furnishings. We’re known for our superior student furniture materials and construction. And we’re known for our furniture’s strength and its ability to withstand the rigors of on campus living. What might not be so obvious from all these factors is how they [...]
Luck’s On Our Side, but University Loft Furniture for Student Housing Has Always Been a Sure Thing
As I write this post, it’s draft day for the National Football League, and our Indianapolis Colts are poised to select Stanford quarterback Andrew Luck as the number one draft pick. While not all top picks succeed in the big leagues after success in college, all indications are that Andrew Luck has what it takes [...]
Lofty Heights: University Loft Climbs the Ranks of the FDM 300
We’ve done it again! University Loft Company has once again risen in the ranks of the FDM 300, an annual listing of North America’s leading manufacturers of furniture, cabinets, fixtures and millwork by the editors of CabinetMaker+FDM. Among the 300 listed industry leaders, University Loft Company has risen for the fifth consecutive year. After ranking [...]
Student Residence Wisdom from the Chief Housing Officer Institute
As I write this, the Chief Housing Officer Institute at the Emory University Conference Center in Atlanta, Georgia is in full swing and generating lots of enthusiastic chatter on the Twitter backchannel and beyond via hashtag #CHOI12. If you know Twitter, you know that hashtags are a way for a diverse chorus of voices to [...]
Have a Student Furniture Buying Decision to Make? Go With a Proven Winner: University Loft
Near the end of April each year, NFL teams have big decisions to make. They have to evaluate the college players available and choose the right ones to make their teams even better. Likewise, if you are a university housing furniture buyer, Directors of Residence Life, Director of Purchasing or Director of Facilities, the student housing [...]
Art of the Matter: Accessorizing the Student Residence Begins with Great Furniture From University Loft
When I was in college, the most common item in my dorm room was the milk crate. It served as table, chair, storage unit, and even as a stand to elevate our student apartment-sized refrigerator. While milk crates might remain a staple of dorm room and residence hall room design and décor, today’s college and [...]
Ten Personal Observations, Mystifying Questions and Surprising Revelations About University Loft Furniture
1. Looking back, my college days were among the best times of my life (but they would have been way better if I’d had University Loft student furniture in my dorm room). 2. If University Loft’s solid wood modular student furniture had been in my residence hall, I might have stayed at that college longer. [...]
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