red oak
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Safety Matters: University Loft Beds Are Designed and Built to Help You Rest Easy
University Loft is known for our innovation in student residence and dorm room furnishings. We’re known for our superior student furniture materials and construction. And we’re known for our furniture’s strength and its ability to withstand the rigors of on campus living. What might not be so obvious from all these factors is how they [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
The Student Furniture Recipe for Success from University Loft
We recently bought a juicer for my household. You know, one of those super-fast spinny contraptions that extracts nutrient rich juices from fruits and vegetables so we don’t actually have to eat carrots and celery and kale – oh my!). As we tried out different recipes to help us achieve our nutrition goals, it occurred [...]
The Race is On and University Loft Student Furniture Wins Every Time!
As I write this, the NASCAR racing season is upon us, and as a race fan, I’m excited. Truth is, though, it’s a long journey between the beginning of the season at Daytona and the final race at Homestead. Teams and drivers must do more than excel in a single race; they must be peak [...]
Like Sunshine on a Cloudy Day, University Loft Student Furniture Makes You Feel Good
It’s a cloudy day. Third one in a row. Cold. Gray. Windy and drab. Eeyore might revel in the gloom, but for the rest of us, it’s a bummer. And then the clouds part and there’s a bright shining orb in the sky. Why…it’s the sun! Hallelujah! It breaks through the drear like, well, like [...]
You’ve Got to Stand for Something (and University Loft Stands for the Best in Green Student Furniture for College Housing)
Remember Aaron Tippin’s country song, “You’ve Got to Stand for Something”? The kicker to that lyric is… “or you’ll fall for anything.” At University Loft Company, we stand for many things in solid wood modular student furniture – top quality; superior construction; better design, comfort and functionality – and all these essential qualities are present [...]
No Matter How You Make Buying Decisions, University Loft Furniture for Student Housing is the Right Choice
I’ve started reading the book How We Decide by Jonah Lehrer. In the book, Lehrer describes the fundamentals of human psychology when it comes to how we choose to buy the things we do. If I’m picking up the early cues correctly (and remembering snippets of learning from my Psych courses back in the day), [...]
University Loft’s Green Student Furniture Story is an Open Book
Why don’t some student furniture manufacturers talk much about the materials that go into their furniture for college and university student housing? Maybe its because they aren’t as proud of how their products are made as we are at University Loft Company. ULoft student furniture is made from solid wood and is strong enough to [...]
What Kind of Tree Would You Be?
There has been some recent attention to unusual essay questions on college admissions applications. Here’s an example reported to be from University Loft student furniture customer Brandeis University: “Imagine you have to wear a costume for a year of your life. What would you pick and why?” What might seem an odd question is meant [...]
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