Hevea Brasiliensis
Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Sweet Dreams Are Made of This: University Loft Makes Better-Built Student Beds
College students across America and around the world have plenty on their minds and might not always sleep soundly or as much as they should. But with a top-quality solid wood bed from University Loft beneath them, they should have one less thing to worry about and more easily enjoy sweet dreams. Here’s why: University [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Safety Matters: University Loft Beds Are Designed and Built to Help You Rest Easy
University Loft is known for our innovation in student residence and dorm room furnishings. We’re known for our superior student furniture materials and construction. And we’re known for our furniture’s strength and its ability to withstand the rigors of on campus living. What might not be so obvious from all these factors is how they [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
Indy’s Children’s Museum and University Loft Make a Difference in Learning
We took a family outing to the Indianapolis Children’s Museum recently, taking in newer exhibits and revisiting some continuing favorites. With 3-year old Kaden in tow, we found ourselves spending less time than we wanted in each exhibit because their was so much to see and experience in the world’s largest children’s museum. It occurred [...]
The Race is On and University Loft Student Furniture Wins Every Time!
As I write this, the NASCAR racing season is upon us, and as a race fan, I’m excited. Truth is, though, it’s a long journey between the beginning of the season at Daytona and the final race at Homestead. Teams and drivers must do more than excel in a single race; they must be peak [...]
You’ve Got to Stand for Something (and University Loft Stands for the Best in Green Student Furniture for College Housing)
Remember Aaron Tippin’s country song, “You’ve Got to Stand for Something”? The kicker to that lyric is… “or you’ll fall for anything.” At University Loft Company, we stand for many things in solid wood modular student furniture – top quality; superior construction; better design, comfort and functionality – and all these essential qualities are present [...]
University Loft’s Green Student Furniture Story is an Open Book
Why don’t some student furniture manufacturers talk much about the materials that go into their furniture for college and university student housing? Maybe its because they aren’t as proud of how their products are made as we are at University Loft Company. ULoft student furniture is made from solid wood and is strong enough to [...]
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