green furniture
Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Posters on the Dorm Room Wall? University Loft Has Outlasted Them All.
This is just a guess, but I’ll bet at least 3 out of 10 college males in 1976 had a dorm room wall adorned by that famous poster of Farrah Fawcett in the red swimsuit. The poster was so popular (the biggest seller of all time) and so iconic that Farrah’s swimsuit was added to [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Luck’s On Our Side, but University Loft Furniture for Student Housing Has Always Been a Sure Thing
As I write this post, it’s draft day for the National Football League, and our Indianapolis Colts are poised to select Stanford quarterback Andrew Luck as the number one draft pick. While not all top picks succeed in the big leagues after success in college, all indications are that Andrew Luck has what it takes [...]
Lofty Heights: University Loft Climbs the Ranks of the FDM 300
We’ve done it again! University Loft Company has once again risen in the ranks of the FDM 300, an annual listing of North America’s leading manufacturers of furniture, cabinets, fixtures and millwork by the editors of CabinetMaker+FDM. Among the 300 listed industry leaders, University Loft Company has risen for the fifth consecutive year. After ranking [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
Student Residence Wisdom from the Chief Housing Officer Institute
As I write this, the Chief Housing Officer Institute at the Emory University Conference Center in Atlanta, Georgia is in full swing and generating lots of enthusiastic chatter on the Twitter backchannel and beyond via hashtag #CHOI12. If you know Twitter, you know that hashtags are a way for a diverse chorus of voices to [...]
If University Loft Student Furniture Were a Car, What Kind Would It Be?
Ever ask yourself these kinds of questions? By assigning characteristics from one type of product (or species, for that matter) to another, you can gain some interesting insights into the first subject. It’s an interesting exercise, so let’s take a look at what kind of car University Loft furniture for student housing might be: Crafted [...]
Have a Student Furniture Buying Decision to Make? Go With a Proven Winner: University Loft
Near the end of April each year, NFL teams have big decisions to make. They have to evaluate the college players available and choose the right ones to make their teams even better. Likewise, if you are a university housing furniture buyer, Directors of Residence Life, Director of Purchasing or Director of Facilities, the student housing [...]
Ten Personal Observations, Mystifying Questions and Surprising Revelations About University Loft Furniture
1. Looking back, my college days were among the best times of my life (but they would have been way better if I’d had University Loft student furniture in my dorm room). 2. If University Loft’s solid wood modular student furniture had been in my residence hall, I might have stayed at that college longer. [...]
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