furniture construction
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Lofty Heights: University Loft Climbs the Ranks of the FDM 300
We’ve done it again! University Loft Company has once again risen in the ranks of the FDM 300, an annual listing of North America’s leading manufacturers of furniture, cabinets, fixtures and millwork by the editors of CabinetMaker+FDM. Among the 300 listed industry leaders, University Loft Company has risen for the fifth consecutive year. After ranking [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
Want to See ULoft Furniture for College Up Close? Our Mobile Showroom Makes House Calls!
Even though it’s not as common these days for the doctor to make a house call, or for the milk man or Avon lady to ring your doorbell, you can still find enterprising businesses willing and happy to load up their wares and visit you on your turf. Case in point: University Loft Company and [...]
University Loft is In Your Corner with Quality Dovetail Furniture Construction
When you think of a dove, you might not immediately think of strength. Rather you might think of what the dove has come to symbolize: love, peace, and harmony. But when you learn more about how University Loft builds its solid wood furniture desk and dresser drawers, you’ll understand that there is, indeed, a strong [...]
Fordham University Student Housing Incident Serves as a Reminder of Why University Loft Takes Safety Seriously
Recent news stories have reported that a Fordham University student, Kei Usami, is suing the university and others after becoming paralyzed from a February 2011 fall from his loft-style dormitory bed. Even though the bed in question was not a University Loft bedĀ (Fordham University is not a University Loft client), we send our concernĀ for the [...]
University Loft Furniture for College Residences Is Crafted With Care In America
Does it matter to you that the products you buy are manufactured by American companies? Does it matter that they are produced in American facilities by workers who contribute to the American economy? It matters to us at University Loft. Why? Because we care about quality and we believe that college students deserve the best [...]
Three Ways ULoft is Committed to Excellence in University Housing Furniture Solutions
As I’ve gotten to know more about University Loft, one word keeps coming up: commitment. In particular, I’ve discovered that ULoft is committed to excellence in three key areas of interest to the college dormitory furniture buyer: Innovation: Innovation is in the life blood of University Loft. After all, it was James Jannetides’ innovative spirit [...]
University Loft Dormitory Furniture: Quality Built In, Not Added On
Okay, I admit it: the title of this post borrows from an old automotive ad campaign. You see, I’m a bit of a car buff, so I subscribe to a YouTube channel that features old automobile television ads. Lately, they’ve been sharing 1960s-era ads in which American Motors Corporation touted certain features of their cars [...]
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