Environmentally Farmed Timber
Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Sweet Dreams Are Made of This: University Loft Makes Better-Built Student Beds
College students across America and around the world have plenty on their minds and might not always sleep soundly or as much as they should. But with a top-quality solid wood bed from University Loft beneath them, they should have one less thing to worry about and more easily enjoy sweet dreams. Here’s why: University [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Safety Matters: University Loft Beds Are Designed and Built to Help You Rest Easy
University Loft is known for our innovation in student residence and dorm room furnishings. We’re known for our superior student furniture materials and construction. And we’re known for our furniture’s strength and its ability to withstand the rigors of on campus living. What might not be so obvious from all these factors is how they [...]
Lofty Heights: University Loft Climbs the Ranks of the FDM 300
We’ve done it again! University Loft Company has once again risen in the ranks of the FDM 300, an annual listing of North America’s leading manufacturers of furniture, cabinets, fixtures and millwork by the editors of CabinetMaker+FDM. Among the 300 listed industry leaders, University Loft Company has risen for the fifth consecutive year. After ranking [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
If University Loft Student Furniture Were a Car, What Kind Would It Be?
Ever ask yourself these kinds of questions? By assigning characteristics from one type of product (or species, for that matter) to another, you can gain some interesting insights into the first subject. It’s an interesting exercise, so let’s take a look at what kind of car University Loft furniture for student housing might be: Crafted [...]
Have a Student Furniture Buying Decision to Make? Go With a Proven Winner: University Loft
Near the end of April each year, NFL teams have big decisions to make. They have to evaluate the college players available and choose the right ones to make their teams even better. Likewise, if you are a university housing furniture buyer, Directors of Residence Life, Director of Purchasing or Director of Facilities, the student housing [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
Indy’s Children’s Museum and University Loft Make a Difference in Learning
We took a family outing to the Indianapolis Children’s Museum recently, taking in newer exhibits and revisiting some continuing favorites. With 3-year old Kaden in tow, we found ourselves spending less time than we wanted in each exhibit because their was so much to see and experience in the world’s largest children’s museum. It occurred [...]
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