Green Initiatives
Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Posters on the Dorm Room Wall? University Loft Has Outlasted Them All.
This is just a guess, but I’ll bet at least 3 out of 10 college males in 1976 had a dorm room wall adorned by that famous poster of Farrah Fawcett in the red swimsuit. The poster was so popular (the biggest seller of all time) and so iconic that Farrah’s swimsuit was added to [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Luck’s On Our Side, but University Loft Furniture for Student Housing Has Always Been a Sure Thing
As I write this post, it’s draft day for the National Football League, and our Indianapolis Colts are poised to select Stanford quarterback Andrew Luck as the number one draft pick. While not all top picks succeed in the big leagues after success in college, all indications are that Andrew Luck has what it takes [...]
Lofty Heights: University Loft Climbs the Ranks of the FDM 300
We’ve done it again! University Loft Company has once again risen in the ranks of the FDM 300, an annual listing of North America’s leading manufacturers of furniture, cabinets, fixtures and millwork by the editors of CabinetMaker+FDM. Among the 300 listed industry leaders, University Loft Company has risen for the fifth consecutive year. After ranking [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
Ten Personal Observations, Mystifying Questions and Surprising Revelations About University Loft Furniture
1. Looking back, my college days were among the best times of my life (but they would have been way better if I’d had University Loft student furniture in my dorm room). 2. If University Loft’s solid wood modular student furniture had been in my residence hall, I might have stayed at that college longer. [...]
What if Movie Classics Featured University Loft Student Furniture?
I love classic movies. And not just the old classics, but some newer gems, too. As I was looking through the Internet Movie Database (IMDb.com) list of the Top 250 films as ranked by IMDb users, a few titles popped out at me, and then a few more, until I found myself reimagining the storylines [...]
What’s the Word for Fear of Choosing the Wrong Student Furniture?
Did you know that there’s an actual term for the fear of long words? Ironically, it’s this: hippopotomonstrosesquippedaliophobia. Say that three times fast. Or not. There are lots of terms that denote one kind of fear or another. You probably recognize claustrophobia (fear of being closed in or confined in a tight space), acrophobia (fear [...]
The Student Furniture Recipe for Success from University Loft
We recently bought a juicer for my household. You know, one of those super-fast spinny contraptions that extracts nutrient rich juices from fruits and vegetables so we don’t actually have to eat carrots and celery and kale – oh my!). As we tried out different recipes to help us achieve our nutrition goals, it occurred [...]
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