Maple Key Madness Doesn’t Make it Easy to be Green
Here in Central Indiana, spring brings a rain of maple keys. You know, those weird maple tree seed-thingies. As kids, we called them “helicopters” or “whirlybirds” because they spin like a helicopter rotor when falling from the sky. I’m no horticulturist, but I understand that the rooted seeds have to undergo a couple of changes [...]
Tilting is Bad if You’re a Pinball Wizard, but Great if You’ve Got a Two-Position Chair from University Loft
Video games are great, but there’s just something about a pinball machine that can’t be beat. Maybe it’s the sheer size of the game. Maybe it’s the fact that some of the best games are nothing less than works of kinetic art. Or maybe it’s the old-school feel of the machine or the engaging sounds. [...]
Sweet Dreams Are Made of This: University Loft Makes Better-Built Student Beds
College students across America and around the world have plenty on their minds and might not always sleep soundly or as much as they should. But with a top-quality solid wood bed from University Loft beneath them, they should have one less thing to worry about and more easily enjoy sweet dreams. Here’s why: University [...]
Posters on the Dorm Room Wall? University Loft Has Outlasted Them All.
This is just a guess, but I’ll bet at least 3 out of 10 college males in 1976 had a dorm room wall adorned by that famous poster of Farrah Fawcett in the red swimsuit. The poster was so popular (the biggest seller of all time) and so iconic that Farrah’s swimsuit was added to [...]
Better Ingredients. Better University Furniture. University Loft.
As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa [...]
Safety Matters: University Loft Beds Are Designed and Built to Help You Rest Easy
University Loft is known for our innovation in student residence and dorm room furnishings. We’re known for our superior student furniture materials and construction. And we’re known for our furniture’s strength and its ability to withstand the rigors of on campus living. What might not be so obvious from all these factors is how they [...]
Luck’s On Our Side, but University Loft Furniture for Student Housing Has Always Been a Sure Thing
As I write this post, it’s draft day for the National Football League, and our Indianapolis Colts are poised to select Stanford quarterback Andrew Luck as the number one draft pick. While not all top picks succeed in the big leagues after success in college, all indications are that Andrew Luck has what it takes [...]
Celebrate Arbor Day with University Loft Company
“Arbor Day is not like other holidays. Each of those reposes on the past, while Arbor Day proposes for the future.” — J. Sterling Morton The tradition of planting trees on Arbor Day is alive and well at University Loft Company. ULC is celebrating the importance of trees and forest ecosystems by inviting employees [...]
Lofty Heights: University Loft Climbs the Ranks of the FDM 300
We’ve done it again! University Loft Company has once again risen in the ranks of the FDM 300, an annual listing of North America’s leading manufacturers of furniture, cabinets, fixtures and millwork by the editors of CabinetMaker+FDM. Among the 300 listed industry leaders, University Loft Company has risen for the fifth consecutive year. After ranking [...]
Saluting the Hundreds of Colleges and Universities That Help University Loft Protect Our Environment
It’s a commonly held belief that there is strength in numbers: Two heads are better than one. All for one, one for all. The more the merrier. And on and on. That’s why University Loft is particularly proud that so many – we’re talking hundreds upon hundreds – of colleges and universities across America and [...]
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