As a marketing aficionado, I pay attention to such things as taglines, unique selling propositions, and how companies express their competitive advantages. One series of TV commercials always makes me nod in appreciation of the tagline used. You’ve probably seen Papa John’s pizza founder (and Indiana native) John Schnatter saying “Better Ingredients. Better Pizza. Papa John’s.” It’s brilliant in its simplicity and impact. The interesting thing is that a tweak here and there and it could also apply to University Loft’s furniture for dorm rooms and student housing residences. Simply put, we use better “ingredients” in our college furniture, and that means a better university furniture experience for student housing furniture buyers and college students alike.
What We Put Into Our Student Furniture
Student furniture from University Loft is made from Hevea Brasiliensis (HB), a type of Environmentally Farmed Timber (EFT). HB is fast-growing so it is easily replenished, but it is also super strong. In fact, HB has been proven to be stronger than Northern Red Oak. Using HB in University Loft student beds, for example, results in a loft bed that can withstand up to 4 tons of pressure!
With HB as our main ingredient, we add just the right spices: always modern style, industry leading innovation, superior functionality and only the best construction techniques. It all cooks up to the best in modular green student furniture for university housing.
So, when you see those Papa John’s commercials and enjoy that delicious pizza, think of University Loft, too: Better ingredients. Better University Furniture. University Loft.
The ULoft Blog Team
About University Loft Company and our solid wood modular residence life furniture:
Since 1984, when James Jannetides built a loft configuration for his own dorm room at Southern Illinois University, hundreds of thousands of college students have enjoyed better campus living thanks to University Loft furniture. Today, University Loft serves more than 1,200 colleges, universities and related student housing partners. As Jannetides’ says: “We are always learning, always innovating, and always improving … our environment, our products, and our service. We are University Loft Company.”